Jen Groover didn’t plan to start a business at the grocery store. But that’s exactly where it began.

It was late, and she was out with her twin girls.

At the checkout line, they both started crying.

She reached into her bag for her credit card.

Nothing.

Just a mess of stuff you can think of... snacks, keys, toys, receipts. She dumped it all on the floor.

People were watching.

And then came the thought that changed everything:

“I can’t believe women accept this. A bucket for a handbag, there has to be a better way.”

So she made one

A stylish bag that made sense with structure and compartments. A place for everything, so you didn’t have to dig through tissues to find your keys.

That’s how the Butler Bag was born.

Retailers picked it up, and Avon loved it. It became a multi-million-dollar product.

But that’s not the point.

The point is this:

Breakthroughs don’t always look like ideas.

Sometimes, they look like breakdowns.

Stressful, noisy, inconvenient moments that push you to say, “This isn’t working.”

Jen didn’t wait for permission. She trusted the frustration.

And followed it somewhere new….

Until next time …keep building what doesn’t exist yet.