Business Escapades

Weekly tips on startup positioning!

Featured

Niche Positioning

+1

Still Trying to Stand Out? Maybe You’re Solving the Wrong Problem.

Jul 5, 2025

•

3 min read

Still Trying to Stand Out? Maybe You’re Solving the Wrong Problem.

Most startups fail because they never made anyone feel something real.

Abhilasha Mishra

This guy made a billion dollars calling BS on Gillette.

Oct 9, 2025

•

3 min read

This guy made a billion dollars calling BS on Gillette.

Sometimes you just can’t compete on the product. And that’s okay.

Abhilasha Mishra

Category Creation

Ever launched a million-dollar product... by accident?

Jul 6, 2025

•

2 min read

Ever launched a million-dollar product... by accident?

Jen Groover turned a frustrating everyday moment into a product that redefined its category

Abhilasha Mishra

Articles

This guy made a billion dollars calling BS on Gillette.

Oct 9, 2025

•

3 min read

This guy made a billion dollars calling BS on Gillette.

Sometimes you just can’t compete on the product. And that’s okay.

Abhilasha Mishra

Category Creation

Ever launched a million-dollar product... by accident?

Jul 6, 2025

•

2 min read

Ever launched a million-dollar product... by accident?

Jen Groover turned a frustrating everyday moment into a product that redefined its category

Abhilasha Mishra

Niche Positioning

+1

Still Trying to Stand Out? Maybe You’re Solving the Wrong Problem.

Jul 5, 2025

•

3 min read

Still Trying to Stand Out? Maybe You’re Solving the Wrong Problem.

Most startups fail because they never made anyone feel something real.

Abhilasha Mishra